EBM Sooper Chocolate Biscuit (100g). Peek Freans Sooper is Pakistan’s No. 1 selling biscuit brand. Now available in three variants, Egg & Milk, Elaichi & Chocolate cookies, Sooper was launched in 1996. It was re-launched in 2002 in the iconic red packaging. With its luscious melt-in-your-mouth texture and balanced sweetness, Sooper has won accolades by consumers of all ages.